Amazing Lessons From My Best-Selling Books

In my opinion, one of the best ways to earn a good income that can equal or exceed your annual salary is to publish a non-fiction book that people want to buy.

Books are one of my favourite assets to create because they only take a one-time effort to write, but they can increase my earnings by 10x or more.

They can also continue to earn me income completely passively, for YEARS.

I’ll be showing you some of my own examples below.

If you like what you see, I will be conducting a ZOOM training session called “How To 10x Your Book Profits” to be held this Saturday Feb 22nd 2025. This session will be the first of at least 3 sessions.

You’ll discover how you can easily write a book from scratch (oftentimes within DAYS) and monetise it in multiple ways that most authors are not doing because they have no idea how those additional income streams are even possible. It’s for you if you want to create passive income streams that work in your sleep.

This ZOOM training session will reveal more secrets than what you’ll discover below. It’s part of my “10x Book Profits” coaching program that also comes with amazing tools and strategies to write and publish your own books quickly and in a much easier way, without sacrificing quality. If you’re interested to attend, let me know by replying this email with “10x Book Profits” and I’ll revert with the details.

I can only say that not only will you be blown away by what you will learn, you can also start writing your book almost immediately if you use my secret strategies and tools. Your path to creating passive income for yourself is now the easiest it can be.

With that said, let’s begin.

Way back in 1999, I wrote and sold the following e-book while lazing around in my Pajamas at home, on my website:

“Sen Ze’s Mini-Encyclopedia Of Low-Cost, High-Profit Internet Business Models” was published in PDF format only.

My customers would be able to download it instantly after purchase.

I sold it for $97 each.

Yes, this is more than 10x what ebooks usually sell for.

It sold 5,000 copies.

This netted me a whopping $485,000 (after deducting the cost of credit card payment processing, hosting, etc) over a few years.

And that’s just from its front end sales.

It made multiple times more on its back end.

In fact, this single ebook enabled me to hire a team of 6 full-time staff as it created a business entirely on its own.

Here are the lessons from this book:

1. It doesn’t matter how long the book title is.
   This book has 12 words in its title, which should make some book publishers recoil in horror. Most book titles would consist of a max of 1 - 6 words.

2. My customers didn’t mind paying more than the usual price for an e-book
   I could have sold this ebook for more than $97 each and it would still sell well. When you know that most PDFs were given away for free then, this is a big deal.

3. They’re not buying an “ebook”
   They’re buying the value the ebook gives them. They’re trading their $97 for my time and effort in surfacing and distilling the best Internet Businesses that anyone could do in the comfort of their home to make a good living.
   
   You can say the same for most books in that they, too, give value in return for a reasonable price. But for this book, my customers considered $97 a reasonable price.
   
   Why? Because they’re getting more than just valuable information.
   
   Best of all?
   
   My “time and effort” to write this book were minimal. I was taking notes on how anyone could make money over the Internet in my spare time. I did this so that I could choose the best Internet Business for myself when the time came.
   
   But after some time, I realised that others would want to have this information too. Others who don’t have the time to figure this out, or do the research themselves.
   
   And boom — I had an “instant” product that I edited just a bit for it to be in book format.

4. You don’t need to sell millions of copies
   When a book is priced high, you don’t need to sell too many of them to make good money. This book sold 5,000 copies only — yet its front and back end earned me a few million dollars in total over a few years.

NOTE: In 2009, one of our technical providers that hosted our system and our tools had ceased operations. By then this book had run its course as new Internet Businesses came onto the scene.

In 2003, 4 years after the above book, I wrote the following:

“How To Use The Internet To Earn US Dollars In Your Pajamas” was published in print form.

I wanted to see how selling a print book through bookstores would be like.

But I didn’t want to do the printing and distributing to bookstores.

And so I got a publisher who could do this part, to publish it for me.

My publisher would take on most of the risk, and I would earn a royalty for every book published which would be much less than what I would get if I published this book in PDF instead.

But bookstores would give me another outlet to market my book that I wouldn’t get if it’s just in ebook format, so I made the decision to go ahead.

It became an instant bestseller upon its release.

It sold 40,000+ (that’s more than 40k+) copies before I stopped counting.

Here are the lessons from this book:

1. Again, it doesn’t matter how long the book title is.
   This book also has 12 words in its title. It doesn’t matter how long it is, it only matters if it clearly conveys an immediate benefit to your readers.

2. A good title is “sticky”
   Until today, 22 years later, I’m still known as “The Pajamas Guy” even though I’ve never been photographed wearing one in public.
   
   But because this book had reached the hands of many people, I came across many of them in conferences, talks and at other events, with many of them reminding me how catchy the book title is.
   
   So make your book title as memorable as you can. This single thing that you do will pay you back many times over.

3. A print book has its own benefits
   While a print book wouldn’t normally sell for more than $20 - $25 each, the credibility it provided me as a printed book was immense. For some reason, print books have this effect over ebooks, probably because print books would usually go through third party publishers who have stricter criteria on what books to publish and what to reject. Being on a bookstore’s bestseller list also helped significantly.

4. There is still the backend profits
   I got consultation and training requests as a direct result of this book (and the Mini-Encyclopedia above). If you do this properly, you’ll create multiple streams of income that will make you very happy indeed. This is the case even if you’re not a coach or trainer or any expert at all because there are other ways you can monetise your book with little effort.

NOTE: Internet Entrepreneurship evolves rapidly, so this book is no longer up to date. It had sold for more than 10 years, providing me with a decade’s worth of steady passive income for a one-time effort, together with my Mini-Encyclopedia above.

In 2008, I decided to publish what I knew about a red-hot budget airline that was making waves in Asia for a few years by then. That airline is AirAsia.

I saw how AirAsia marketed itself brilliantly, and in much better ways than its competitors which were all regular airlines. I could write about its unconventional strategies that also include using the Internet fully to market and sell its offers.

Together with my co-author Jayne Ng who wrote on AirAsia’s history and operations, we went through the same publisher to publish our book, “The AirAsia Story”, in print form.

This book was another instant bestseller.

It sold well over 30,000 copies for the English version alone before I stopped counting.

My publisher quickly translated it into Mandarin to create another stream of income from the same manuscript. I didn’t have to write the Mandarin version as he had found a translator to do it for us, at his own cost.

He had also sold the Indonesian translation rights to this book for the Indonesian market, to a publisher in that market. This amount is shared between him, my co-author and me.

Lessons from this book:

1. You don’t have to write a book entirely on your own.
   You can co-author with another to write a different section of your book. Just ensure it’s a book that many people would want to read.

2. You can ride on the huge publicity created by the subject matter of your book.
   AirAsia had a marketing budget in the millions of dollars a year. We could see their ads everywhere. But I knew everybody was wondering how they could even break even with fares as low as $1 per seat, much less make a profit. So I wrote this book to answer their questions and more. Curiosity is a big money-maker, but the subject matter must appeal to the reader in the first place.

3. You can earn multiple streams of income without any more effort.
   A book can easily be translated to multiple languages, which earns you more money without any more effort from you once your book written in one language is done.

As you can see, books are GREAT assets to create, both for making money directly or indirectly, and for giving you tremendous credibility (if that’s what you want).

And believe it or not — the above lessons are just scratching the surface of making money with books.

I love books as assets so much that I’ve published multiple books on my topics of interest for over 26 years now.

My latest book is called “10x Cryptocurrency Investing Strategies” which I have just published on Amazon less than 2 weeks ago:

Each book either earns me passive income, and/or increase the profit from my other products and services significantly.

My message here is simple:

A simple, well-written book on the right topic can change your life.

My question to you is also simple:

Would you want to make money from writing books yourself, but do it in a much quicker and easier way?

I’ve created a system that will enable you to write your own books within DAYS without sacrificing their quality in any way.

Add to that my secret strategies to making a book earn much more than just its selling price, and you’ll be able to create a great asset that will earn passive income for you for YEARS to come.

And so if you want to learn the more advanced ways to make money with books, simply reply this email with “10x Book Profits”.

I’ll revert with the details on my one-of-a-kind LIFETIME training program that will enable you to finally have a book in your name (or a pen name) that can make money for you as you laze around in your Pajamas at home.

Cheers!

P.S. If you find this useful, do share it with the people you care about.

NOTE:

The 10x Factors for investors’s content is educational in nature, with examples used to illustrate the learning points. We are not financial advisors and do not provide financial advice. Please speak to your financial advisor before making any investment decision. Note that every investment comes with its own risks and drawbacks. Past results cannot guarantee future returns. Do not invest with money you cannot afford to lose.

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